Missouri Trucking Company Prime Inc. Sues Amazon for Trademark Infringement
Trademarkclick .com 27 Jul 2019

Missouri Trucking Company Prime Inc. Sues Amazon for Trademark Infringement

In a recent dispute between the logistics wing of the e-commerce giant Amazon and a transport company named Prime Inc., the latter has taken Amazon to court alleging trademark infringement and unfair competition.

Prime Inc. is a trucking company based out of Springfield, Missouri, having a presence in the transport and logistics business for over 40 years. It is the 14th largest trucking company in the USA, started its business back in the 1980s. The company has over 12,000 trailer trucks operating throughout the USA and internationally. It had been the only trucking company with the name “Prime” for the longest time, up till 2016, when Amazon took control over its delivery services and named all its carriers Prime. Prime Inc. has garnered respect in the industry for timely and efficient delivery, and its dispute with Amazon lies only with respect to unfair competition and infringement of its trademark “Prime.”

Since the past few years, Amazon has been taking over all its logistics functions by using in-house transportation services instead of relying on companies like FedEx, UPS and other providers. At present, Amazon has a fleet of over 10,000 trailer trucks, 20,000 sprinter vans and a dozen of cargo planes, all bearing the logo “Prime.”

As a consequence of this, Prime Inc. has filed a suit against the Seattle based e-commerce giant before the federal court of the Western District of Missouri on July 2, 2019, for past and current trademark infringement. The lawsuit alleges that Amazon is taking advantage of Prime Inc.’s already established reputation and gaining unfair profits while also causing irreparable losses to the former. They claim that Amazon's trailers are "confusingly similar" to that of Prime Inc. and therefore Amazon is responsible for intentional trademark infringement. The suit has also highlighted that since both companies are in the transportation industry, customers who have bad experiences with Amazon could blame Prime Inc., causing damage to the company’s reputation.

Prime Inc. has also stated in its lawsuit that the logo used by Amazon on its trailers and trucks is “identical in appearance, sound, meaning, and commercial impression” to the logo used by Prime Inc. The Missouri trucking company has claimed to have informed Amazon about its illegal and unfair use of the trademark “Prime” numerous times over the past few years, but to their surprise, Amazon continued to use the logo.

A portion of the lawsuit reads as, “Nevertheless, Amazon has persisted in displaying one or more of the Accused Marks on trailer trucks and other shipping and transportation vehicles in commerce, and thereby has continued to infringe Prime Inc.’s exclusive rights and has continued to engage in unfair competition in violation of the Lanham Act. Amazon’s infringement and unfair competition are therefore intentional, willful, and malicious.”

Prime Inc. has claimed “the greater of three times Amazon’s profits or three times any damages it has sustained as a result of Amazon’s past and current trademark infringement and related unfair competition.”

Did you find this write up useful? YES 1 NO 0
Peter Prus   27 Sep 2023 12:03pm
Bitcoin is a powerful tool that can be used for a variety of purposes. However, it is important to use Bitcoin responsibly and to be aware of the risks read more
Dr> Anthony Floyd   8 May 2023 8:53pm
HOW I RECOVERED MY BITCOIN WITHOUT BEEN SCAMMED AGAIN My Name is Anthony....I had a more complicated problem recovering my lost Bitcoin. The Fouad Web read more
.   20 Apr 2023 11:57am
I haven't been able to find any hacker I can compare to them, they are the very best at what they do, is what I will say about SPYTECH HACKER. Years of read more
Daisey Hatley   1 Dec 2022 6:48pm
I got caught up alongside my cousin in an investment scam that toned to a total of £527,000 if put together , my cousin was who brought up the idea of read more
Richard Weaver   16 Nov 2022 7:55pm
Desperately in need of a legitimate hacker to help you recover your lost or stolen crypto assets, spy and monitor a suspected cheating partner, website read more
Cheri B Dixon   16 Nov 2022 5:48pm
Contact Services offered by Contact Kevin Recovery Agent AT GMAIL COM are unique. While looking for assistance in locating my stolen coin, I discovered read more
Michael A May   16 Nov 2022 5:47pm
I never thought I could get scammed of my Bitcoin , I never new these investments were fake . I never knew I was getting lured into loosing my money , read more

C2RMTo Know More

Something Awesome Is In The Work









Sign-up and we will notify you of our launch.
We’ll also give some discount for your effort :)

* We won’t use your email for spam, just to notify you of our launch.

SAARTHTo Know More

Launching Soon : SAARTH, your complete client, case, practise & document management SAAS application with direct client chat feature.

If you want to know more give us a Call at :+91 98109 29455 or Mail