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Sachin Tendulkar Sues Australian Company over Unrealized Royalty

Sachin Tendulkar Sues Australian Company over Unrealized Royalty

The legendary Indian Cricketer Sachin Tendulkar has sued Australian bat-making company Spartan Sports for having failed to pay him millions of dollar in the royalty that was due to him.

Sachin Tendulkar had entered into a worldwide exclusive sponsorship agreement with Spartan Sports in 2016 in consideration for one million dollars a year to promote the products manufactured and sold by the company. He went on to promote the brand in London and Mumbai among other places and actively participated in numerous promotional events for the company. According to the great batsman, however, the company failed to abide by the terms of the agreement from the very start. By September 2018, the company had failed to make payment of even a single instalment of Sachin’s share. Sachin had sent a formal request for payment; and when he did not receive any communication from Spartan’s end, he unilaterally ended the agreement.

Spartan still continued to use Sachin’s name and reputation to promote its products, in blatant disregard to the terminated agreement.

It was then that Sachin filed a civil lawsuit against Sydney-based Spartan Sports International before the Federal Circuit Court in Sydney claiming “substantial damages” against Spartan and its directors for breach of contract and misleading and deceptive conduct. The lawsuit has further alleged that the company is guilty of misleading or deceptive conduct, passing off, suggesting an official endorsement when none existed, and breach of contract. It should also be noted that Spartan went into liquidation last year.

Sachin Tendulkar is being represented by Sydney based law firm Gilbert and Tobin. Partner Siabon Seet commented that “Mr Tendulkar has made every effort possible to try to resolve this dispute with Spartan before filing his case.” He further added that “Spartan did not take his concerns seriously and continued to use his name and likeness without his authority. Mr Tendulkar had no alternative but to take legal action.”

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