FTC- Federal Trade Commission
Digital marketing is a current boon to this 21st century. All marketing utilities and their uses are particularly done majorly in internet these days therefore there must be some organization which helps in implementing guidelines and strategies for efficient functioning of these digital markets for which role of FTC’s come into play.
Moral conduct by business people may make some advertisement that are defying their own business work so as to attract customers and for this if any injury occurs to consumers FTC makes sure that they can be sued for misconduct of their advertisements.
Privacy of purchase online is one method by which protection may be granted to customers as well as business that is selling products simultaneously (e.g, secure socket layer for credit card payments).
Unfair and deceptive ads must not be permitted and for this to happen FTC play an important role. Any product that may harm customers in any form must be described fully in their selling campaigns (brochures) so as to prevent any lawsuits from happening.
Building a website by a professional web designer must be done and all the requirements must be reviewed and taken into consideration by matching its requirements imposed by FTC and similar other organization.