Lawstreet Journal

Unilever, one of the world's biggest advertisers 'calls off boycott of Facebook, Instagram and Twitter

Lawstreet Journal 22 Dec 2020 10:17pm

Image courtesy: Lawstreet Journal Business Unilever, one of the world's biggest advertisers 'calls off boycott of Facebook, Instagram and Twitter

Consumer goods giant Unilever plc. (UN, ULVR.L, UL) announced it plans to end the advertising pause next month, stating that it would continue to scrutinize the platforms in the post-election period.

The Anglo-Dutch company, maker of Dove soap and Ben & Jerry’s ice cream, was one of the first to instate a ban on social media advertising this summer amid calls to boycott Facebook as part of the "Stop Hate for Profit" campaign started by U.S. civil rights groups after the death of George Floyd, a Black man in Minneapolis who died while in police custody on May 25.

“Continuing to advertise on these platforms at this time would not add value to people and society,” Unilever said at the time.

In an interview with Adweek, Anti-Defamation League CEO Jonathan Greenblatt, who led the “Stop Hate for Profit” campaign, said Facebook displayed “monopolistic indifference and a failure to respond to the demands of customers.” Facebook has since been sued by 48 states and the Federal Trade Commission, though that suit focuses on allegedly illegal acquisition of competitors such as Instagram and WhatsApp. 

More than 1,100 advertisers joined the campaign.

Some boycott participants, including VF Corp.'s North Face, Heineken NV and Pernod Ricard SA, returned to Facebook after July, while others extended their boycotts, calling Facebook's moves up to the point insufficient.

Facebook, Instagram and Twitter have committed to concrete steps to further manage harmful content moving forward, including common definitions for 11 harmful content areas : Unilever

Unilever said that it felt Facebook has made enough progress for it to feel… Continue Reading...

Tagged: Hindustan Unilever  
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