Lawstreet Journal

Social Media Companies to shut fake Accounts within 24 hours of Complaint

Lawstreet Journal 26 Jun 2021 9:31pm

Image courtesy: Lawstreet Journal Business Social Media Companies to shut fake Accounts within 24 hours of Complaint

In a major decision that is likely to end the menace of impersonation on social media in India, the Government has mandated that top companies such as Twitter, Facebook, Instagram & YouTube have to remove accounts with fake profile pictures of known personalities and businesses, & even the general subscriber, within 24 hours of being notified of the same by the user or someone on his/her behalf.

The Government has said this mandate comes in as part of the new IT rules & thus social media giants will need to act immediately after receiving a complaint to this effect.

Official Sources told the news agency that, "For example, if a known film actor, or a cricketer, or a politician, or any other user, objects to another person using his or her image/picture to gain followers or to make their messaging more visible, or to carry out any illegal act, then they are within their right to ask the companies to take down the account. Provisions to this effect have been included in the new IT Rules for social media companies, & they have to take remedial action within a day after being notified by a user".

Impersonators are a major sore point for popular personalities, influencers, activists & even corporates/businesses as they mimic a legitimate account for various reasons. These may range from pure-play parody accounts, to those created for doing mischief or a crime, or to carry out a financial fraud. Some such accounts are also created by… Continue Reading...

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