Lawstreet Journal

Sale of Parle-G Biscuits boom during Lockdown; Parle Records best growth in last forty years

Lawstreet Journal 11 Jun 2020 11:30pm

Image courtesy: Lawstreet Journal Business Sale of Parle-G Biscuits boom during Lockdown; Parle Records best growth in last forty years

Leading food company Parle Products logged the record sales of its famous Parle- G biscuits which was preferred for mass consumption during lockdown due to coronavirus. This was made official by a senior company official on Wednesday, 10th June 2020. 

Everyone's preferred biscuit brand Parle-G, a name that has been a common choice since 1938, has achieved the unique feat of selling most biscuits during this coronavirus lockdown. Although Parle Products, the creators of the Parle-G label, refused to provide their specific sales statistics, they affirmed that, in March, April, and May of this year 2020, the company had spent its best months in its eight decades. 

The company has acquired a market share of about 5 percent in the intensely competitive biscuit sector, backed by Parle-G biscuits, which were purchased by the people when storing food supplies during the pandemic. Parle-G biscuits also gained momentum, as it was preferred by government agencies and NGOs working to distribute food relief packages to people during the pandemic as a result of its economic proposal with a value package of Rs. 2 besides being considered a good source of glucose, said Mayank Shah, Parle Products senior category head. 

Mr. Shah said, “The growth was phenomenal and as a result, Parle was able to increase its market share by 4.5 percent to 5 percent during the lockdown. This is one of the highest in the recent (time). At least in the last 30 to 40 years, we have not seen this kind of growth.” He further… Continue Reading...

Tagged: Parle-G Biscuits  
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