Lawstreet Journal

E-Pharma Start-Up PharmEasy Buys Medlife to Become India’s Largest Medicine Delivery Platform

Lawstreet Journal 27 May 2021 4:43pm

Image courtesy: Lawstreet Journal Business E-Pharma Start-Up PharmEasy Buys Medlife to Become India’s Largest Medicine Delivery Platform

On Tuesday (25/05/2021), E-Pharma Start-up PharmEasy acquired its competitor Medlife for an undisclosed amount. The combined entity is set to become India's largest online medicine delivery platform with a market share of 60-70% and serving 2 million customers a month.

The existing customers of Medlife will be shifted to PharmEasy by registering on the latter's platform using their mobile numbers. The scanned copies of prescriptions for the migrating users up to the past year will be automatically retrieved from Medlife’s database.

Dhaval Shah, the co-founder of PharmEasy, made a statement that:

“We started in 2015 with the purpose of making affordable health care accessible to all; PharmEasy now covers every single pin code. With this, we aim to reach even more people across India. This makes us the largest health care delivery platform in the country by a distance- serving more than 2 million families a month.”

Medlife stopped its operations from 25th May 2021 and its retail partners will soon be added under PharmEasy’s retail wing.

Shah also said that:

“While we love the Medlife brand- we believe a singular focus on consumer needs, through a single platform ‘PharmEasy’, will help cater to them much better. Medlife customers just need to login to the PharmEasy app to start using their Medlife account via the same mobile number. All digitised prescriptions and saved addresses dating back to a year will be available.”

The two entities had approached the Competition Commission of India in August of 2020, seeking approval for… Continue Reading...

Tagged: PharmEasy   Medlife  
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