Lawstreet Journal

Parle-G Biscuits reportedly clock in 'Best Sales' in the Times of COVID-19

Lawstreet Journal 10 Jun 2020 8:01pm

Image courtesy: Lawstreet Journal Business Parle-G Biscuits reportedly clock in 'Best Sales' in the Times of COVID-19

An old pastime of dunking Parley-G biscuits in a steaming cuppa, and deftly biting off the tea-soaked half before it crumbled over itself may have soothed the nerves of many sufferings from lockdown blues. 

This 5-rupees-a-pack cookie came handy for many migrants who trekked hundreds of kilometers to get back home. While many stocked their kitchen cabinets with Parle-Gs, the do-gooders distributed them in sacksful to the needy.

During the period of coronavirus-forced lockdown in the country, Parle Products has recorded the best sale ever of its marquee product, Parle-G. 

Although the biscuit maker did not reveal their official sales figure, they clocked record-breaking sales during March, April, and May. Parle-G has been manufactured since 1938.

The Parle-G sales numbers have helped Parle Products increase their market share in the country by 5 percent, announced Mayank Shah, Parle Products Category Head. "Parle-G sales accounted for 80-90 percent of this growth. That is beyond precedent, "he added.

Mr. Shah further said that the popular biscuit sales were pushed by bulk buying by NGOs and state governments as they bought them to distribute among migrant laborers who made arduous journeys to their hometowns on foot from cities across the country. 

"This is the biscuit of a common man; people who can't afford bread buy Parle-G," Mr. Shah says about the appeal of the product to an average consumer.

A kilogram of Parle-G costs Rs 77 which puts it in the category of affordable or value. 

The nationwide lockdown started for an initial 21 days on 25th March 2020 but has been extended… Continue Reading...


Tagged: Parle-G Biscuits  
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