Lawstreet Journal

Instagram introduces short video format feature ‘Reels’ in India

Lawstreet Journal 10 Jul 2020 8:21pm

Image courtesy: Lawstreet Journal Business Instagram introduces short video format feature ‘Reels’ in India

Instagram on July 8 said it will start testing a new format ‘Reels' in India that will allow users to create and share short videos.

This move by the Facebook-owned company comes within weeks of the Indian government banning 59 mobile apps with Chinese links, including the popular short video platform TikTok terming these apps as prejudicial to the sovereignty of the country.

People can record and edit 15-second multi-clip videos with audio, effects, and new creative tools on Reels.

Ajit Mohan, Vice President, and Managing Director, Facebook India, said, “With the rise in video consumption overall and videos making up over a third of posts on Instagram in India, Instagram has a big role to play in unleashing expression in the country. People across the big and small cities of India come to Instagram to express themselves safely, and also to be entertained. With Reels, we’re unveiling the future of entertainment on the platform, in a way that ignites creativity. With the multiple creative formats, whichever way you want to express yourself, it can now be on Instagram.”

“We’re constantly listening to our community, and have heard that they want to make and watch short-form videos on Instagram and have the opportunity to be discovered by our broader community. We’re excited to expand the test of Reels to India,” Vishal Shah, Vice President of Product, Facebook, said.

Instagram is used by over a billion people globally across many surfaces — Feed, Stories, IGTV, and Live.

With Reels, people can express themselves while entertaining others, whether that’s… Continue Reading...


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