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‘Fair & Lovely’ Gets Changed to ‘Glow & Lovely’; Emami Threatens Legal Action Against HUL

Lawstreet Journal 4 Jul 2020 8:34pm

Image courtesy: Lawstreet Journal Business ‘Fair & Lovely’ Gets Changed to ‘Glow & Lovely’; Emami Threatens Legal Action Against HUL

In an exchange filing on Thursday, 2nd July 2020, Hindustan Unilever Ltd. stated that it has renamed its best- selling fairness products ‘Fair & Lovely’ as ‘Glow & Lovely’. This came days after it decided to eliminate nomenclature that propagated racial stereotypes. The men’s range of the product will be called ‘Glow & Handsome’. Emami Ltd. did not appreciate this initiative. Emami threatened legal action against Hindustan Unilever Ltd. as the company had already changed the name of its men’s fairness cream to ‘Emami Glow and Handsome’ and had launched the product on the digital platform last week. 

Hours after HUL exchange filing, Emami stated, “We are shocked to learn of HUL’s decision to rename its men’s range of Fair & Lovely as ‘Glow & Handsome’. Emami, maker of ‘Fair and Handsome’ brand of men’s grooming products is the market leader in the men’s fairness cream with legal ownership of the trademarks.” It added, “Although shocked, we are not surprised to note HUL’s unfair business practice, which has been prevalent time & again to damage our brand image. It goes to prove Fair and Handsome’s strong brand equity in the market that the competition is wary of.” 

An HUL spokesperson said in an emailed statement, “We don't wish to make any comment on the statement made by them (Emami). We are fully conscious of our rights and our position. We will protect it fully in all appropriate forums.” 

On 25th June 2020, HUL stated that it would remove the terms “fair”, “whitening” and… Continue Reading...


Tagged: Emami      Hindustan Unilever  
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