Lawstreet Journal

Chaayos Rolls Out Facial Recognition Software For Serving Tea, Sparks Debate On Data Protection Law

Lawstreet Journal 27 Nov 2019 6:41pm

Image courtesy: Lawstreet Journal Business Chaayos Rolls Out Facial Recognition Software For Serving Tea, Sparks Debate On Data Protection Law

Chaayos has rolled out facial recognition software at its outlets to register customers for their loyalty program. Customers complained that their facial data was collected without asking for consent or even being offered an opportunity to opt-out. Most of them were clueless about exactly what this data would be used for. 

The idea behind rolling out such a software is that generation of an OTP or One-Time Password while registering users for their loyalty program is cumbersome but is it that a valid justification for collecting such sensitive private data? 

Overall, the usage of facial recognition software by a tea serving company seems extremely illogical, unnecessary and disproportionate to the service that is being provided. Why can’t I get a cup of tea without having my biometric data being collected? The common consciousness should shun this move in the name of protection of our privacy. Normalizing facial recognition would mean normalizing surveillance which is a direct violation of our fundamental right of privacy.

It is important that we understand the risks involved, when technology is being sold to us in the name of convenience. Our country still does not have adequate laws to provide safeguards against the misuse of such private data. Defending its move, Chaayos was seen releasing a statement clarifying that they were extremely conscious of their customer’s privacy and the facial recognition software was only being tested at select cafes. 

It should be noted here that our Government is yet to roll out a nationwide data protection law. A bill is… Continue Reading...


Tagged: Chaayos  
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