Lawstreet Journal

Dabur sues Marico over Saffola Honey packaging

Lawstreet Journal 16 Jun 2021 1:50am

Image courtesy: Lawstreet Journal Business Dabur sues Marico over Saffola Honey packaging

Dabur and Marico, two of the country’s biggest FMCG companies, have come face to face in the honey packaging controversy. Domestic FMCG major Dabur has initiated contempt proceedings against Marico and its directors for allegedly failing to adhere to court’s orders and undertaking given by Marico to change its honey packaging, which Dabur claims were similar to its own.

Refuting the claims, a Marico spokesperson stated that the claims were frivolous attempts to hinder the launch of their new product Saffola Honey. 

“In the past, too, Dabur has filed baseless cases in ASCI and other forums, and Marico’s stand has been vindicated in all forums,” the spokesperson said. 

The spokesperson added that no court order has been breached and Marico has never given any undertaking. 

“No undertaking has been given by Marico in the matter and the competition is falsely referring to its Saffola Homney packaging as an undertaking”

The matter had been listed to be heard on July 14, 2021. 

The spat between the two leading homegrown rival brands began last year when Dabur filed a case against Marico alleging that Marico’s Saffola honey bottle was a rip off the former’s honey packaging and had copied its bottle shape, yellow cap, dome-shaped label, and honeycomb design.

Dabur says that it has been selling honey under the name Dabur Honey since 1965. It adopted the existing packaging of the product and the size of the bottle in the year 2013. During this, the company has continued with the trade… Continue Reading...

Tagged: Dabur   Saffola  
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