Lawstreet Journal

Injunction passed against Delhi based firm for issuing advertisement that links Corona Beer with COVID-19

Lawstreet Journal 24 Jun 2020 6:24pm

Image courtesy: Lawstreet Journal Judiciary Injunction passed against Delhi based firm for issuing advertisement that links Corona Beer with COVID-19

The Delhi High Court has passed an injunction in favor of the manufacturers of Corona Extra beers in a case alleging disparagement by Facebook posts, associating the brand with coronavirus. The bench of Justice Rajiv Shakdher noted that the plaintiff’s statutory and commercial interests in India would get jeopardized if an ad interim injunction is not granted in its favor. 

The Mexican company stated that Whiskin spirits had released an advertisement in which its bottle of Whiskincraft Whiskey is shown practicing social distancing from the bottle of Corona Extra Beer, thereby indicating to the public that they shall refrain from consuming products of the company. Whiskin spirits is a Delhi based manufacturer that has been gaining popularity with these advertisements.

The Plaintiff, Cerveciria Modelo de Mexico, S. de R.L. de C.V. claimed that it was aggrieved from this campaign on the social media platform Facebook which analogizes the plaintiff’s products with the virus causing this disastrous pandemic. 

The court noted that a prima facie case of disparagement has been established and also observed that the balance of convenience appeared to be in favor of the Mexican Beer giant given the nature of its market for the aforementioned product. 

The court held that-

“In the meanwhile, till the next date of hearing, the defendant, its employees, agents, officers, affiliated entities and all others acting for and on its behalf are injuncted from reproducing, broadcasting, communicating to the public, screening, publishing and distributing the impugned advertisement on any media or platform including the social media platforms.”

The Plaintiff… Continue Reading...

Tagged: Corona Updates  
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