Lawstreet Journal

Cantabil Forays into E-Commerce as Consumer Demand Changes

Lawstreet Journal 17 Jun 2020 8:57pm

Image courtesy: Lawstreet Journal Business Cantabil Forays into E-Commerce as Consumer Demand Changes

New Delhi based apparel industry major Cantabil Retail India Ltd. is ready to make its first appearance in the e-commerce market. It has entered into ventures with e-commerce giants Flipkart, Amazon, Snapdeal, and Paytm to strengthen its omnichannel strategy.

With more than 300 retail stores across the country, Cantabil is one of India’s leading apparel brands. The brand’s decision precedes a series of online-retail initiatives that would be announced over the next year, a company statement said.

Cantabil is a manufacturer and retail discount outlet company. The company is in the business of designing, manufacturing, branding and retailing of apparels under the brand name of ‘Cantabil’ and ‘La Fanso.’

Shivendra Nigam, Chief Financial Officer of the company, said, “E-commerce will play a pivotal role post-COVID for the retail sector, as it will play a key role in maintaining market equilibrium.” “It is expected to bring back the sales for numerous retail players and for us. It will definitely be one of the key growth drivers moving forward,” he added.

Sharing his views on the implementation of ERP Navision by Microsoft, Nigam stated, “ERP Navision was on the card last year and we have been working on this end-to-end automation for making a successful procurement to pay model. The company is doing the required investment so that the supply chain, HR process, back end process, and everything can be customized. Since we are making a foray into online retail, this process will come as very helpful.”

Deepak Bansal, Director of Cantabil Retail India further said, “While… Continue Reading...


Tagged: E-Commerce  
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