Lawstreet Journal

Britannia Sues Future Group For Trademark Infringement Saying Packaging Of Tasty Treat Is Deceptively Similar To Good Day Biscuits

Lawstreet Journal 5 Feb 2020 4:32pm

Image courtesy: Lawstreet Journal Business Britannia Sues Future Group For Trademark Infringement Saying Packaging Of Tasty Treat Is Deceptively Similar To Good Day Biscuits

As reported on Tuesday (February 4, 2020) Britannia Industries have filed a trademark infringement case against Future Consumer alleging that they copied the patterns of several of their biscuit packaging. This case was filed by the appellant last week in the Delhi High Court; they mentioned in their suit that Future Group’s Tasty Treat brand of biscuits is deceptively similar to their biscuit packs. There is a possibility for an out-of-court settlement and it has been proposed by the Future Group that they would make changes in their packaging. 

There was a meeting organized in Bengaluru to resolve the issue and they have a long-standing business dealing which is why they want to resolve the issue amicably. The objection of Britannia Group was that packaging of Tasty Treat biscuits is similar to Good Day ‘Butter’, Cashew variants, Bourbon and other products of Britannia too. The product of Tasty-Treat is a flagship brand of Future Consumer. Future Consumer is a Bombay Stock-Exchange (BSE) listed company which also sells products like Bhujia, Namkeen, ready to eat popcorn, sauces and juices.  

On February 1, 2020 the Central Government of India presented the Finance Budget of 2020-21 which didn’t have big announcements for Fast Moving Consumer Goods (FMCG) or consumer sectors but there is something mildly positive for this sector as it raised custom duty on footwear up to 10% per cent and furniture by 5 per cent. This initiative will support the flagship scheme of the government for Make in India, benefiting the stocks of Bata, Khadim, Relaxo, Shoppers Stop and Future Lifestyle… Continue Reading...


Tagged: Future Group   Trademark Infringement  
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