Lawstreet Journal

Amazon.com Gets Nod to Deliver Liquor in West Bengal through Its Online Platform

Lawstreet Journal 24 Jun 2020 5:37pm

Image courtesy: Lawstreet Journal Business Amazon.com Gets Nod to Deliver Liquor in West Bengal through Its Online Platform

On Friday (19 June 2020), West Bengal State Beverages Corporation, which is the official authority that decides on the online trade of liquor in the eastern state of West Bengal, issued a notice authorizing the e-commerce giant Amazon to carry out online retail of liquor trade in the state. It said that Amazon was among the companies that were found eligible for the registration with authorities.

Along with Amazon, online grocery platform Alibaba-backed BigBasket also got the approval to deliver liquor from the state-owned BevCo. It will be the companies’ first foray into the country’s liquor delivery segment. The companies have been invited to sign a Memorandum of Understanding with the state.

Mr. Hari Menon, CEO BigBasket, told PTI “I cannot confirm now how soon we will start, but yes it will be the first for the company.” However, Amazon did not comment on the approval.

The news comes about a month after West Bengal had invited companies to give their application for “handling electronic ordering, purchase, sale and home delivery of alcoholic liquors from licensed retail outlets” to consumers who were of legal drinking age in the state.

Amazon has extended its operations in India in the last few years, in accordance with its commitment to invest USD 6.5 billion in the country. India is one of its key growth markets as more and more people turning towards online shopping for purchasing everything– from groceries to electronics. Online delivery of alcohol in West Bengal is a bold move of the company that would… Continue Reading...


Tagged: Online Liquor Sale  
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