Rajesh Iyer to take charge of 4 regional GECs at Viacom18

Broadcast network Viacom18 has announced the appointment of Rajesh Iyer to take on independent charge of Colors Bangla, Colors Odia, Colors Tamil and Colors Gujarati. Iyer has been with Network18, a promoter company of the broadcast and entertainment network, since March 2019 as president - new initiatives.

Rahul Joshi, managing director , Network18 said, “Regional broadcast entertainment is a key pillar in our endeavour to chart out a high-growth path for Viacom18. India is witnessing an unprecedented boom in the segment and agility is the need of the hour to get to leadership positions in our existing regional markets. With his years of leadership experience across TV and digital ecosystems, Rajesh is ably poised to take on the challenges presented by the genre and successfully grow the business.”

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Since joining Network18 in March last year, Iyer has worked closely with the leadership team therein, to spearhead new initiatives. Prior to this he was part of the broadcast leadership team at ZEEL, where he launched the network's second general entertainment channel (GEC) ‘&TV’ in 2015. This is his second stint at Viacom18 having served the organisation for 6 years when he led the marketing portfolio of the network’s flagship GEC Colors. He has also worked with Star India, YuppTV, and Ambience Publicis/Ogilvy & Mather.

Ravish Kumar will continue to lead the network’s regional broadcast forays in Kannada and Marathi. Both Iyer and Kumar will work closely to grow the regional broadcast footprint of Viacom18, the company said in a statement to the press.

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