Cure.fit acquires US-based Onyx to accelerate its global expansion plans

New Delhi: Healthtech startup cure.fit has acquired California, US-based fitness company Onyx at an undisclosed valuation, as part of global expansion plans.

The acquisition is also a step towards cure.fit improving its computer-vision technology for its at-home fintess product, according to a statement. Onyx specialises in body-tracking technology and personalisation of workout feedback. It provides highly accurate rep counts, form correction, and detailed performance tracking.

Cure.fit recently launched in the United States with its energy-meter tech, wherein the phone camera tracks users' movements as they try to follow guided content from trainers. Users can track their improvement, compete with their friends, post selfies, and follow their favourite trainers.

"The 20s will be the decade of digital health. Onyx will accelerate our efforts towards building a hardware agnostic AI-led platform that offers guided content on physical and mental wellness and nutrition all at the same place," cure.fit's co-founder Mukesh Bansal said in a statement.

Users will get a personalised experience with high quality tech and human touch, and will be able to achieve their fitness goals from the comfort of their homes without spending on expensive hardware, he added.

"With this tech, our digital product will be very similar to attending a group class at boutique studio or a personal training session in the gym. Users will get feedback on their movements and it will be a two-way interactive experience, said Shamik Sharma, Head of Technology at cure.fit. "We are integrating with all display devices like Apple TV, Chromecast, etc., and users can follow a variety of exercises like dance, HIIT, yoga etc. from their home," Sharma added.

Onyx co-founder Asaf Avidan Antonir said his company's mission has always been to make truly personalised and connected fitness accessible to anyone. "High accuracy body tracking combined with studio quality content will help us create a very differentiated experience for our users," he added.